Website Proposal
Prepared for Givens Pursley | July 2026
Prepared for Givens Pursley | July 2026
I could sit here and tell you why we are so terribly unique and why you should pretty please pick our proposal (don't worry there will be plenty of that on page two), but to begin I want to be direct about why we want to work with you.
Givens Pursley is an emergent property of Boise, Idaho. Built in Idaho, evolved for Idaho, and distinctly Idaho. Anomalous in that you are unignorably significant, while remaining welcoming and humble. That's important. Boise was built by people like you, and it needs to continue to be built by people like you.
As a company, we have spent the last years sincerely asking what it means to serve our community at an unparalleled level of excellence. We've looked at traditional agency models and found they don't always do that. We've spoken with agency founders inside and outside Idaho, grilled dozens of world-class creatives, and made plenty of mistakes as we've built.
We are not on a mission to be seen as the best in Idaho, we are on a mission to be the best in Idaho. And when we look around Boise we see a few businesses that have done exactly that in their own lanes before us. Givens Pursley is one of those businesses.
That being said, we are a small but mighty shop. The creatives we have assigned to this project (if won) have worked with some of the biggest agencies in Idaho, some of the biggest companies in the world, and one has even been a nanny for one of your owners (Ally Miller-Buck). Some see us as small. That's fine, we built this company to do huge and impactful work and this is what that ended up looking like.
We hope you see a little bit of yourselves in this proposal, and we hope you see that what we are proposing is less like a small shop, but more of a creative swat team that is more than up to the task of showing Idaho all that Givens Pursley is.
We look forward to hearing from you,
A holistic philosophy that ensures our work delivers maximum impact and integrity — from first research to final launch.
We engage in continuous learning and creative-thinking exercises to build stamina and master our craft — so every project is delivered with peak efficiency and performance.
We embrace curiosity, empathy, and strategic questioning to ensure the final design resonates deeply and ethically with the user.
We apply rigorous, scalable, secure technical solutions — platforms that aren't only beautiful but are engineered for long-term compliance, staff maintainability, and security.
Being intellectual is not enough in a creative setting. Knowledge is being right, but wisdom is being right at the right time, in the right way, about the right thing.
Creativity takes vulnerability and curiosity. A fight to be right no matter the cost is corrupt business — no longer a creative endeavor. Good creativity is not about me, it is about us.
Having an idea is an insufficient end for the creative. The honest creative wrestles with ideas until the right idea proves itself. This is not easy work, but it is honest work.
The word empathy itself came into being for the sake of art. Without empathy — an insistent relationship with the audience — creativity becomes imbalanced self-indulgence.
Many treat creativity as a space to present an answer. The creative should be the one who has bigger questions than they have answers for — and invites others into that same questioning.
Creativity is about the relationship between creator and audience. Any unethical attempt to manipulate the audience or the truth is a failure of the creative — not art, but gas-lighting dressed up.
Your digital presence deserves an elite, tailored approach — not a cookie-cutter solution. The Mox squad assigned to your project is an intentional SWAT team, hand-selected because their specific skills match your vision.
Mox is committed to keeping this exact team intact through launch. In the event of an unforeseen staff change, we will seamlessly integrate a replacement of equal or greater expertise — at no risk to your timeline or budget.
This is a collaborative project, and we'll stay on schedule if we have the content — copy, photos, and headshots — ready early. Having that material up front makes the review process much faster and keeps both teams in sync as we move forward.
We're excited to partner with you on this website refresh — a transparent, all-inclusive investment that covers every stage of the project. By prioritizing a data-driven strategy and a premium, user-focused aesthetic, we ensure your new site elevates your brand's legacy while delivering a seamless, high-performing experience for your clients and partners.
We've structured this investment for complete peace of mind — a powerful digital foundation that's secure, fast, and ready to drive results from day one.
To provide extra creative flexibility, we recommend a $4,000 contingency budget to accommodate any fantastic new ideas that emerge along the way. It's a dedicated buffer — ensuring we have the resources to elevate the project further should the opportunity arise.
Because of our creative philosophy, ethical values, and collaborative approach, our roster has been able to work with these incredible organizations.
Thank you for the time in meeting and reviewing this proposal. We're always on the lookout for clients who care about our community the way we do, and we're grateful for the opportunity to work alongside you. This is a flexible proposal — let us know if anything's missing or needs updating to best align with your goals.
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